NEW BALANCE WR993KM 'BREAST CANCER AWARENESS'

October 1, 2018; the beginning of Breast Cancer Awareness month and the 30th anniversary for the Susan G. Komen x New Balance partnership.

The first things you notice before even getting to the shoes are the pink detailing on the box, and pinkish hue tissue paper with shoe laces shaping the iconic pink ribbon.

Before slipping your feet into these women’s sized 993 you’ll notice a dedicated insole commemorating 20 years of partnership.

In 1980, Nancy G. Brinker promised her dying sister, Susan, that she would do everything in her power to end breast cancer forever. In 1982, that promise became the Susan G. Komen® organization and the beginning of a global movement. What was started with $200 and a shoebox full of potential donor names has now grown into the world’s largest nonprofit source of funding for the fight against breast cancer. To date, we’ve invested more than $2.9 billion in groundbreaking research, community health outreach, advocacy and programs in more than 60 countries. Our efforts helped reduce deaths from breast cancer by 38 percent between 1989-2014 and we won’t stop until our promise is fulfilled.

Supporters can dedicate their daily workouts to a breast cancer survivor featured each day on newbalance.com by tagging social media posts with the #LaceUp365 hashtag.

New Balance recognizes that the fight against breast cancer does not stop in October. #LaceUp365 is a full-year program designed to raise awareness and generate support for Komen's mission to eradicate breast cancer